To make things interesting, I am proposing the following game: interview a consultant, win a prize! Send me a copy of the interview by Friday 26 March 2010, Sydney time.
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1. Background
Value Chain Analysis is a concept that was first described and popularised by Michael Porter in his 1985 book, Competitive Advantage.
This is a useful framework for evaluating the marketing strategy for a product.
The Four P’s consist of:
price ;
product ;
position/place; and
promotion .
1. Background
Developed around 1978, the 7-S framework first appeared in a book called The Art of Japanese Management by Richard Pascale and Anthony Athos, and also featured in In Search of Excellence by Thomas Peters and Robert Waterman.
McKinsey has adopted the 7-S model as one …
1. Net Present Value (NPV) explained
The net present value (NPV) of an investment is the present value of the series of cash flows generated by the investment minus the cost of the initial investment. Each cash inflow/outflow is discounted back to its present value and …
Harvard Business School professor Michael Porter, in his 1979 book Competitive Strategy, developed the Porter’s Five Forces.
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