Articles in the Analysis framework Category
In September 2008, the McKinsey Quarterly published an interactive audio presentation on the GE-McKinsey 9-Box Matrix.
An outline of this framework is provided below, but I highly recommend watching the original presentation.
1. Background
The idea of the Product Life Cycle was first developed in 1965 by Theodore Levitt in an article entitled “Exploit the Product Life Cycle” published in the Harvard Business Review on 1 November 1965.
What are lenders looking for?
It is important to understand what lenders look for when they lend money because companies often need to borrow money for various reasons: increase cash reserves, refinance existing debt, pay regular operating expenditures, research and development, capital expenditure, product development, expansion …
1. Background
Value Chain Analysis is a concept that was first described and popularised by Michael Porter in his 1985 book, Competitive Advantage.
This is a useful framework for evaluating the marketing strategy for a product.
The Four P’s consist of:
price ;
product ;
position/place; and
promotion .
