If you’re new here, you may want to subscribe to my RSS feed. If you have your own website, consider linking to this page!Thanks for visiting!What are lenders looking for?
It is important to understand what lenders look for when they lend money because companies often need to borrow money for various reasons: increase cash reserves, [...]

1. Background
Value Chain Analysis is a concept that was first described and popularised by Michael Porter in his 1985 book, Competitive Advantage.

This is a useful framework for evaluating the marketing strategy for a product.
The Four P’s consist of:

price;
product;
position/place; and
promotion.

1. Net Present Value (NPV) explained
The net present value (NPV) of an investment is the present value of the series of cash flows generated by the investment minus the cost of the initial investment. Each cash inflow/outflow is discounted back to its present value and then summed together: