It sounds like you may benefit from using the 4P Marketing Framework.

I’d be interested in hearing other people’s thoughts on this.

Cheers,
Tom

My objective is “some donors change their attitudes of donation to us directly instead of they donate directly to others”. What do u think???

Janis

Thank you for your kind message.

The usefulness of the framework depends on what kind of decision you are trying to make. I am not clear what your objective is, so I will just give you an overview of your options.

If you are trying to decide whether to enter into a new market to supply charitable goods or services then you can use the P5 model. The P5 model tells you how attractive the market is, and you can look at competition (how many other charties there are), barriers to entry (how difficult it is to enter that market), and substitutes (how different is your offering to that of other charities). Looking at customers and suppliers is a little different because you are not running a for-profit business. Be creative and adapt the framework. You could think of customers as donors, and suppliers as the people that you help.

SWOT analysis is used to evaluate an objective. It could be used to think about entering a new market, but is useful for thinking other objectives as well. In this sense it is a much broader framework. There is a variation of the SWOT analysis called SCORE, which I understand may be more widely used in the non-profit world.

Promptly yours,
Tom

PS – this is not intended to be a substitute for reading and understanding this post, and one of SWOT analyis.

As the above mentioned, non-profitable charity organization is not suitable to do 5P force, so, how abt SWOT? This is anlaysis of internal. I m trying to do 5P force of my non-profitable charity organization. But the problem is substitutes and buyers. Coz, nowadays many peoples wanna give helping hands such as they provide money, products and services. those are substitutes. But actually, buyers can be everyone who need help. So, could u give adv and suggest which anlaysis is sutiable to anlaysis non-profitable charity organization? Thank you.

Awaiting for yr prompt reply.

Janis

You could use the Porter’s Five Forces for an NGO, but as always, the usefulness depends on what the non-profit does. This is true of for-profit businesses as well. Many non-profits operate businesses – like fair trade coffee suppliers and if they were analysing whether to enter a new market, then you could use Porter’s 5 Forces. Also, a microfinance business could use P5 forces to assess a market. Say, for example, an international NGO was deciding on whether to start a microfinance operation in Bangladesh (a highly saturated microfinance market with low barriers to entry) or China (a nearly empty microfinance market, which has significant demand but very high barriers to entry) – they could use P5 to assess them.

Hope that helps!

Tom

thank you

From my interpretation of the model, it is only suited for commercialized organizations. I am having a hard time determining the Barriers to Entry and Bargaining Power of Suppliers (as there are no suppliers, at least none that i can think of).

Any idea how i can apply this model to NGO’s?
Any help would be appreciated.

Thanks